The Benefit of Burning Candles during Lockdown
During the current COVID 19 Lockdown, many people understandably report feeling anxious, weary, depressed or just simply fed up. To combat these emotions, many are turning to relaxation methods such as meditation or yoga, but did you know that the use of scent is a great way of calming your mind?
Smell is one of the most emotive of all our senses and can affect our brain in a positive way. Research supports this; a study from 2016 revealed that aroma, ‘plays an important role in the physiological effects of mood, stress, and working capacity’. In a practical way, scent marketing has been used in retail for some years, e.g. using room sprays in store to create a signature smell that you instantly associate with the brand, for example Zara stores around the world all smell of Jasmine, Abercrombie and Fitch is another company using scent marketing any store you visit will be sprayed with their signature 'Ellwood' fragrance.